Study Settings: Study Objectives

The Study Objectives section of the Study Settings allows Administrators to outline the goals of a study by providing additional information on the Study Objectives, Research Area, and Target Industry. By incorporating this data into current and future AI prompts, it will be able to identify patterns, themes, and sentiments relevant to the study's objectives, resulting in more meaningful outputs from Recollective AI. 

Analysts will be prompted to fill out the Study Objectives upon adding a new study or copying an existing study. 

The Study Objectives modal contains the following fields:

• Research Area: This multi-select dropdown menu requires you to indicate how you intend to use Recollective to gather insights. This is a mandatory field.
• Target Industry: This dropdown requires you to indicate the specific group of participants or businesses that the study aims to target, collect, and analyze data about. This is a mandatory field.
• Study Objectives: While marked optional during setup, this text field allows you to outline important details to enhance and tailor the relevancy of your AI-generated insights, such as your:
  • Primary Research Goal
    
    • Example: "Understand perceptions of eco-friendly packaging"
  • Target Audience
    
    • Example: "Millennial parents in urban centers"
  • Focus Areas / Topics
    
    • Example: "Reusable packaging, decision-making factors"
  • Business Context
    
    • Example: "To guide the development of a sustainable product line"
  • Terms & Definitions
    
    • Example: Organizational language that is key to the overall context

After the study has been added or copied by an Analyst, Admins can provide any additional information or modify the Study Objectives from the Study Admin > Study Settings menu. The objectives are not visible to Clients or Participants.